A podcast for creative entrepreneurs who are ready to stop running on scattered systems and start building the intentional structure their business actually deserves.

The Backend Blueprint

Launching June 1st

COMING APRIL 1ST

The Backend Blueprint exists because meaningful work deserves more than a makeshift backend. Each episode walks through the real systems, workflows, and structural thinking that allow businesses to grow without burning out the people building them. 

It's where creative entrepreneurs come to think differently about how they build, so the backend of their business finally matches the vision behind it.


Most creatives don't struggle with vision. They struggle with the structure behind it.

Meet RACHEL

GET TO KNOW ME

I’m the kind of gal who loves a good system, keeps a well-curated list of favourites, and is the friend everyone comes to for a good planner recommendation. I care a lot about meaningful work, the people behind it, and living a life that actually feels as good as it looks.

Around here, you’ll find a mix of what I’m building, learning, and loving lately, along with a few thoughts, recommendations, and behind-the-scenes glimpses into how it all comes together.


Designing the systems behind meaningful work — where creative vision meets intentional design

Meet Rachel. Strategist, Creative & Theatre Kid.

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MERAKI BY RACHEL MELTZER LEE

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